INTRODUCTION

Education is a human right and quality basic education gives children the knowledge and skills they need to face daily life challenges and take advantage of economic and lifelong learning opportunities. Child Foundation is a non-profit organization that works to help children gain access to education and stay in school for as long as possible through the use of donor sponsorships or one-time donations to campaigns or the organization as a whole. In preventing children from dropping out of school due to various circumstances, they are able to decrease statistics of early marriage, child labour, and other dangers. Countries that Child Foundation works with include Afghanistan, Cambodia, Indonesia, Iran, Nepal, and Tajikistan.

MY ROLE

Lead UX/UI Designer

TIMELINE

1 week

DID YOU KNOW?

PROBLEM 01

The Child Foundation website fails to provide essential information about the cause and the allocation of donation funds, giving the impression that the donation process is purely transactional and lacks a meaningful connection to the cause.

PROBLEM 02

The organization lacks a reliable system for measuring progress or assessing whether they are effectively achieving their goals.

PROBLEM 03

The website's poor design makes user navigation difficult and fails to create an appealing and engaging experience for visitors.

THE CURRENT STATE

GOAL NUMBER 01

Identify challenges and devise strategies to motivate donors and encourage their contributions.

GOAL NUMBER 02

Redesign the website to create a captivating user experience that entices visitors to explore and look deeper into its content.

GOAL NUMBER 03

Redesign the website design to develop a sense of trust and foster a comfortable environment for users to have confidence in the organization.

THE DISCOVERY

Donors are motivated when they can make a meaningful impact and see how their donation will be utilized. Leaving a positive impact and feeling good about their choice fosters enjoyable and desirable donation experiences, while also building trust in the organization.

HOW MIGHT WE

How might we help assure donors of Child Foundation that their contribution is making an impact, so that they can feel more confident in trusting the organization with fulfilling a donation?

CREATING MY SOLUTION

Emphasizing the utilization of donations and showcasing organizational progress became pivotal in my discoveries. By focusing on key pages like the Home and "What We Do," I aimed to present information effectively, catering to donor preferences.

AREAS OF FOCUS

My design was influenced by primary research, prioritizing user desires and needs. To create a fulfilling experience for potential donors, I focused on quantifying donation information in easily understandable terms as well as incorporating impactful data visualizations such as progress bars, pie charts illustrating fund allocation, and testimonials/endorsements.

LOW FIDELITY DESIGNS

HIGH FIDELITY PROTOTYPE

The redesigned Child Foundation website empowers donors to see the impact of their contributions and gain trust by providing transparency on donation allocation and the organization's progress towards its mission and goals.

NEXT STEP 01

Align the Child Foundation's branding with the website redesign, presenting a cohesive visual identity that can be shared with donors, reinforcing the improved design experience.

NEXT STEP 02

Enhance the sponsorship page to attract potential sponsors who provide consistent support, crucial for a child's future success. While this project focused on redesigning the one-time donation process, further improvements across all website pages in line with the new aesthetic would encourage donors to explore additional ways to contribute.

KEY LEARNING 01

Transparency and trust are key in inspiring donations. Donors seek clarity on fund allocation and desire a sense of fulfillment from their contributions.

KEY LEARNING 01

Millennials are a strong target demographic for non-profit organizations due to their familiarity with quick and easy online purchasing processes and financial status.